Partner Program Accelerator
Helping B2B SaaS Build & Launch Profitable Partner ProgramsA structured accelerator program designed to help SaaS companies build their first partner program efficiently. Guided by an expert, executed by internal stakeholders, and crafted for long-term success.Walk away with a fully operational partner program in 3 months.
Who Is This For?
B2B Tech companies ready to scale revenue, leverage API integrations, and create strategic alliances that fit their technology — but unsure where to start.Industries:
SaaS — CRMs, Marketing Automation, Workflow & Productivity tools
IoT, MSP, System Integrators
Tech companies selling through Telco
Why a Partner Program Instead of Ad-Hoc Partner Management?
Managing partners informally leads to inefficiencies, missed revenue, and zero scalability.
A structured partner program:Standardizes Processes — Consistent onboarding, enablement, and performance tracking across every partner.Enhances Partner Engagement Clear incentives, training, and support that drive partner-led sales.Increases Revenue Potential Repeatable, scalable partnerships instead of one-off deals.Improves Operational Efficiency Less dependency on key individuals, more automation and self-service.Strengthens Market Positioning Makes you more attractive to high-value partners and drives long-term growth.Supports Non-Revenue Objectives
Regional expansion, customer retention, adoption, ecosystem development.
Why Choose This Accelerator?
Hiring a senior partner program executive means ~3 months of onboarding and a year before you see results. This accelerator lets you build the program yourself — faster, leaner, and with full ownership. When you're ready to hire a Partner Sales or Success Executive, the foundation is already there.What you get instead:
✅ A structured, hands-on program
✅ Faster go-to-market with partners
✅ A clear, repeatable process you can scale
How We Work Together
Guided Approach — You execute, I provide the frameworks, strategy, and coaching.
2 Hours/Day — No full-time commitment. You work async, we sync on schedule.
Proven Expertise — 15+ years building partner programs across SaaS, cloud, and telco. 30+ markets, both sides of the table.
What’s Included?
Free Screening Call — Assess whether a partner program is the right move for you."Do You Need a Partner Program?" Workshop — Validate the opportunity, define milestones and ROI, align internal priorities and capacity. — 1.000 EUR"Who Could Be Your Partners?" Workshop — Identify the best-fit partner types for your GTM motion. — 2.000 EURPartner Program MVP (PoC) — Build a minimal viable partner program, test and validate the model fast. — 6 weeks, 7.000 EURGround-Up Partner Program — A fully operational partner program, built end to end. — 3 months, 12.000 EURPost-Launch Correction (CoE) — Something not working after launch? Fixed. — 4 weeks, 5.000 EUR
Katerina Sergeeva – 15+ years in B2B Tech, ex-Microsoft, Global Partnerships Program lead at PipelineCRM, expertise in SaaS, cloud, and partner ecosystems across 30+ countries.Check below received recomendations and detailed CV
Who Am I?
