Partner Program Accelerator
Helping B2B SaaS Build & Launch Profitable Partner ProgramsA structured accelerator program designed to help SaaS companies build their first partner program efficiently. Guided by an expert, executed by internal stakeholders, and crafted for long-term success.Be sure to create a fully operational partner program in 3 months

Who is This For?
Tech companies ready to scale revenue, leverage API integrations and create strategic aliances fitting best to your technology via partnerships but unsure where to start.
Industries/verticals:
- B2B Tech SaaS i.e: CRMs, Marketing Automation, Workflow Automation, Productivity tools
- IoT, MSP (managed services), SI (system integration)
- Tech companies working with B2B Telco business


Why a Partner Program Instead of Ad-Hoc Partner Management?
Managing partners informally can lead to inefficiencies, missed revenue opportunities, and a lack of scalability. A structured partner program:
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Standardizes Processes: Ensures consistency in onboarding, enablement, and performance tracking.
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Enhances Partner Engagement: Provides clear incentives, training, and support, leading to higher partner-driven sales.
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Increases Revenue Potential: Encourages repeatable, scalable partnerships instead of one-off deals.
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Improves Operational Efficiency: Reduces dependency on key individuals and allows for automation and self-service options.
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Strengthens Market Positioning: Makes the company more attractive to high-value partners, leading to greater long-term growth.
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Supports Non-Revenue Objectives: Helps achieve broader KPIs such as regional expansion, customer retention, adoption, and ecosystem development.
Why Choose This Accelerator?
Hiring a senior program executive requires ~3 months of onboarding and a year to build and execute the program. Instead, this accelerator allows you to build the program yourself, reducing time to value and enabling you to hire a revenue-focused Partner Sales or Success Executive later. Instead of hiring a senior partner program executive, you get:✅ A structured, hands-on program
✅ Faster go-to-market with partners
✅ A clear, repeatable process you can scale

How We Work Together
Guided Approach: You execute, I provide frameworks, coaching & strategy
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Done in 2 Hours/Day: No full-time commitment needed, execution on your side async between scheduled sync ups
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Proven Expertise: I worked in partnerships from back and front-ends, built global partner programs, touched 30+ markets


What’s Included?
Free Screening Call– Assess if a partner program is right for you
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"Do You Need a Partner Program?" Workshop:
Understand the potential, milestones, ROI, align with internal priorities and capacity to execute, launch and manage
1.000EUR
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"Who Could Be Your Partners?" Workshop:
Identify best-fit partner types
2.000EUR
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Proof of Concept Partner Program MVP (PoC):
Create a minimal viable partner program, rapidly test & validate a model
6 weeks, 7.000EUR
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Ground-Up Partner Program:
A fully operational partner program
3 months, 12.000EUR
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CoE correction of errors:
Best for after PoC or 6 months after launch
4 weeks, 5.000EUR
Katerina Sergeeva – 15+ years in B2B Tech, ex-Microsoft, Global Partnerships Program lead at PipelineCRM, expertise in SaaS, cloud, and partner ecosystems across 30+ countries.Check below received recomendations and detailed CV
Who Am I?
